We’ve been very blessed to have great mentors in our internet business. One of these mentors is our colleague and friend Alex Mandossian. Each and every thing he has suggested we do has not only worked, it has helped us grow our business.

And that’s why we want you to be on a very special call, which is this Thursday night at 9 pm Eastern, when Alex will hold a preview teleseminar for his upcoming Virtual Book Tour Secrets TeleCourse.

Now, Alex course is called Virtual Book Tour Secrets, but he really should change the course to Virtual Information Secrets. By attending the preview call you will find out why we say this.

So go ahead and take advantage of this man’s knowledge, especially his brilliant marketing mind, just like we have.The call is $99, and well worth the investment at that price. However… we can save you $79 off of that price! That's right… only $20 for 2 hours of amazing content that you can really use in your business.

To get your amazing discount, just enter the VIP Discount Code: gabe1025 when you click here to register for the Preview Call. Do it now before all the slots are filled. Go ahead and do it now because we really want you to learn from this guy….

Watch this short video from our friend and mentor Alex Mandossian and learn "How to Sell Information Faster, Better, With The Least Amount of Human Effort".

By now anyone who has a website knows the importance of using content to market their services and products online. Search engine optimized content; in other words, search engine friendly content is one of the best ways to drive traffic to your website. SEO content requires the use of buzz words or keywords in order to make the search engine take notice. However, not all keywords are equal. In order to drive potential sales to your site, you will need to identify the keywords that work and the ones that don’t.

Capturing a Niche with Content Marketing
For instance, your niche market is the travel market. Travel packages are a dime a dozen online. The word “travel” as a keyword is not going to work very well. Why? Because the word “travel” is too vague and can be used in a million different ways. However, one of your recent blog posts talked about travel possibilities for senior couples’ Caribbean Cruises. This represents an under- served market that is not readily visible. Anyone typing in senior couples cruise or some combination of those words, are going to find his or her way to your website. You might even go back and tweak the original post a bit with a few more keywords designed to lift your website to the top of the search page.

Search into Sales
The more searches which land on your pages the more likelihood that those searches will turn into sales. It also means search engines will find you more easily. This type of content marketing is called long tailed content marketing. It is specific marketing. Using specific phrases instead of vague words as your keyword means less competition in the marketplace for you. Another good thing for you is that there can be many variations on the phrase, with each variation having its own page of search content.

Pages Mean Visibility
The more pages of content, the more you increase your visibility to search engines. Targeted content make the search engine believe that you are the authority on the subject and begins ranking your pages higher in all searches. Back links developed from other sites which find you interesting, sales increase as a result. It’s called the snowball effect. Mix in some highly targeted or niche content marketing, using keyword phrases instead of vague multi-meaning single words and you can’t help but capture the niche.

With a Little Help From Friends
So maybe, you’re getting traffic due to something you wrote and you don’t know how to expand into the niche because you are not familiar with it. This is where research both online and offline comes in. Look into the niche that was generating your traffic. Go to websites that give away articles and select a couple to help you market to this niche. Another way is to find knowledgeable friends with which to share information about the niche. Ask them to write some content for your website or to direct you toward information that will enable you to keep the traffic flowing.

Last night Facebook released their Facebook Usernames for companies, individuals and groups. This has been a long time coming and will finally enable you to grab an easy-to-remember, easy-to-share URL for your profile or page on Facebook.

This means that you can now have your name on Facebook like this www.Facebook.com/PatAndLorna You can see our facebook page below using that link. We also grabbed www.Facebook.com/PatShanks & www.Facebook.com/LornaShanks.

You might not realize it, but there are many people on Facebook with the same name. So we would suggested that you go and get your name before it is taken.

So if you want your name, you should go get it now. And here’s how you do it:

• Log into Facebook.
• Go to http://www.Facebook.com/username
• Once you are there, it will show you the names you can pick from. And if you click on the ‘more’ link it will let you select a different name.
• Select the name you want by checking the box or typing in your full name.
• You are done!

(For example we picked ‘PatAndLorna‘, 'PatShanks' & 'LornaShanks' as one word instead of ‘Pat.Shanks‘  or 'Lorna.Shanks' with the ‘.’ in the middle)

If we were you, we would do what we did… now.  It will only take ~ 2 mins.

Go to this special page on Facebook www.Facebook.com/username

and pick the name you want for your vanity URL before someone else grabs your name.

Friend us on Facebook, so we can friend you back

You can friend us on Facebook here www.Facebook.com/PatAndLorna - www.Facebook.com/PatShanks - www.Facebook.com/LornaShanks

Our friend Paul Colligan did a great video on getting a Google Profile and getting your Facebook name. See it below…

So our Google profile is www.google.com/profiles/PatAndLorna

WordPress 2.8 is out today. This is the latest version of the WordPress software. When you log into you admin, you will see a request to update your site to WordPress 2.8.

We've heard of some compatibility issues, so proceed with caution.

Here is a video with some of the new features:

If you want to read more on this release, then go here:

http://wordpress.org/development/2009/06/wordpress-28/

Enjoy!

How does your message get to your market? What’s the center of your marketing model? Many people will say it’s their book, workshop or podcast series. Not so. There is an extremely effective marketing model that demonstrates what is really important in your business. It’s amazingly simple, yet so amazingly effective. Here’s the scoop…

Hub and Spoke Model

There is an interesting analogy for a very effective marketing model. It is known as the hub and spoke model.

Hub = You and Your Message

In hub and spoke marketing the center of it all, the hub, is you and your message. After all, that is what you have to offer the world.

Spokes = Are the Media between You and Your Market

The spokes of the wheel, the connectors between you and your market is the media. The media consists of all the many ways you can get your message out there. There are books, e-books, teleseminars, Spectacular Presentations, e-courses, podcasts, and the list goes on and on.

Wheel = Is Your Market

The wheel is your market. All those different mediums are designed to bridge you and your message with the wheel… your market. The idea is to use many different ways to get your message to your market. That way, if one or two of them cease to be effective, you have many more to fall back on.

Just think though… you could have a message, many different mediums, and still have a flat tire (market). You have to know what your market wants. If they don't want what you are offering, it won't matter how you get it to them, and they will be an uninterested or flat market.

An interesting model? Definitely.

There is also an interesting way to really learn how this works.

Check It Out For Yourself

To see the hub and spoke marketing video go to www.hubandspokevideo.com. It will allow you to see and hear how this marketing model works.

Remember, every business is an information marketing business. If you have a product you can create an information product out of it, a book, a CD, an online presentation, etc.

Understand how effective marketing works… study this model and you'll be way out ahead of your competition.

There is an amazing amount of great content out there… including yours. But… does it have maximum reach? Are all the people in your market able to effectively consume it? After all, that is the goal of any information marketing business… which is every business.

Understanding how people receive information is imperative for optimizing the reach of your content.  If they are struggling to absorb your message, they won't find any value in it and they sure won't find any success in implementation.

Here's how people receive information - also known as their learning modalities:

1. Visually: (55% - 75% of the population) These people learn by seeing. Reading text, charts, graphs and watching any type of video are some of the ways by which these people learn or consume information.
2. Auditory: (20% - 30% of the population) These people learn by listening or speaking. Listening to recorded audio, hearing a live speech or reciting are ways by which auditory learners consume information.
3. Kinesthetic: (5% - 15% of the population) People in this group learn by doing or touching. By writing, typing, clicking the mouse, or any other type of physical action,  information will make way more sense to these individuals.

The message here is… don't put your content out in one format only. If all of your content is presented as audio files, then over 60% of your market will not be able to effectively take in what you are saying. That's a huge number of people that won't "get it".

So look at many different means to present your content. For example, there are  Spectacular Presentations, teleseminars with PDF handouts, DVD's, questionnaires, live workshops, seminars, etc… the ideas are virtually endless.

If you visit www.HubAndSpokeVideo.com, not only will you experience a great marketing message, you will discover many interesting and effective ways to present your content.

Remember, it's not what you want, it's what your market wants… and adding value for your market is what it's all about.

To learn about Pat and Lorna's criteria of working with a new client,

Please click the image below to start the presentation.
(Opens in a new window, duration: 9 min, 14 sec)

 

 New Client Introduction: Play Now | Play in Popup | Download

Answer: This is what some of the greatest thought leaders, marketers and promoters in history have done. It’s about improvement not invention. Let us explain.

Please click the image below to start that presentation.

(Opens in a new window, duration: 11 min, 53 sec)

More on Question #12: What Is Creative Imitation?

 

 Podcast Video: Play Now | Play in Popup | Download

Start with great content and then reuse, repurpose and repackage it for greater leverage and increased market reach. This is something that is known to work exceptionally well in the information marketing world.

Now it's been discovered that it has been working very well in cartoons too. Cartoons? Yes, cartoons. Disney has successfully been using this concept for years, yet very few people realize it.

It's motivating to see a successful, mega giant like Disney successfully implementing this concept. It makes it so clear that repurposing works. Why start from scratch on every new project when reusing, rerpuposing and repackaging existing content can be done quicker, easier and with a lot less effort?

Don't believe us? Take a look at the video below to see how Disney has successfully reused, repurposed and repackaged its cartoon content.

Please click the image below to start the presentation.
(Duration: 3 min, 28 sec)